In response to the rapid growth of festival presenters within the Atlantic Presenters Association’s membership, APA planned Atlantic Canada’s first festival conference, ShiftChange: Festival Perspectives from Atlantic Canada and Beyond.

Save the Date: February, 24-26, 2023 in Kjipuktuk/Halifax, Nova Scotia.

This annual conference, held each year in mid February, has become an important fixture in the industry with the goal of furthering the development of the festival-presenting sector in Atlantic Canada. The conference, featuring festival-focused professional development and networking, provides attendees with the information to make their festivals stronger and more sustainable, discover what is new and trending from leading experts, and share ideas and collaborate with colleagues.

ShiftChange is open to both members and non-members and many industry and sector organizations are invited to attend including festival and theatre presenters, venue operators, event producers and tourism and municipality operators.

For further inquiries about ShiftChange, please contact

SHIFTCHANGE 2022 Online Schedule

Wednesday, February 23

1:00pm - 2:30pm AST

Fundraising Through a Social Justice Lens

We often typecast people into two groups: those we think can give to our mission and those we think cannot. Most organizations struggle with this dichotomy – how can we raise money in a way that reinforces our mission and not “sell our souls” to the “rich”? How do we align our fundraising with our values to ensure organizational sustainability? 

In this workshop, Cindy Wagman, best-selling author of “Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul” will bust some fundraising myths around power and giving and help guide you to a model of fundraising that breathes life into your presenting organization’s ongoing commitment to considering social justice as a part of all that you do.

Cindy Wagman

President and Founder, The Good Partnership

Thursday, February 24

1:00pm - 2:30pm AST

Google Ad Grants for Non-profits

Have you heard of Google Ad Grants? If not, it is the best time to change that. 
Google Ad Grants is a Google initiative launched back in 2003 that allows qualifying nonprofit organizations to get $10,000 USD of in-kind advertising every month. This free advertising credit can be used to promote your organization within Google search results. Improve your brand awareness, drive visitors, improve ticket sales, recruit more volunteers, drive more donations, increase newsletter subscriptions, or promote anything else that generates value to your organization. 
The Ad Grants program is a wonderful opportunity to promote your cause online without the need to pay hefty media budgets. Follow the compliance requirements, optimize and experiment and you will be rewarded with a dramatic increase in website traffic and completions of your online goals. 
In this webinar, you’ll learn how to: 

  • Get the Google Ad Grant for your non-profit organization 
  • Create and efficiently optimize your campaigns 
  • Ensure that your account is always compliant with program requirements 
  • Create a robust online marketing strategy for performing arts presenting organizations 
  • View a case study of a cultural institution benefiting from Google Ad Grants 

Peter Sima

Founder, AboveX Digital

Wednesday, March 2

1:00pm - 2:30pm AST

Reconciliation Statements

After twenty years of living and working in the North and doing reconciliation work across sectors, Davida and Tosh are ready to share what they have learned and use this knowledge to support other organizations in responding to the TRC’s 94 calls to action and supporting Indigenous self-determination.

Both founders are from the Yukon and are strong First Nations women who have a track record of creating the systemic change in organizations needed for reconciliation to actually occur. Tosh and Davida have an extensive network across the Yukon, and nationally across post-secondary institutions. They have built a distinct reputation for working with organizations and Indigenous communities to design and implement projects that move the bar on reconciliation forward. In this session Tosh and Davida will discuss Reconciliation Statements, what they are, how to create one, and why they should be an important part of the forward facing identity of your presenting organization.

Davida Wood

Co-founder, IRP consulting

Tosh Southwick

Co-founder, IRP consulting

Thursday, March 3

1:00pm - 2:30pm AST

Insurance and Risk Management

Running a non-profit organization involves a lot of responsibilities—protecting your assets and your board of directors is probably one of the most important! Join us in this engaging session where Melanie will provide an overview of the evolving exposures of non-profit entities and how you can protect the organization. We will discuss the different insurance coverages available in the marketplace and coverage considerations to watch for to ensure you are properly protected. 

Melanie Needham

Commercial Analyst, Economical Insurance Group

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