Based in the Netherlands, Peter Sima is the Founder of AboveX Digital and a Google Certified Trainer for Non-profits. Peter is a Google Ad Grants Certified Professional with a background in Search Engine Marketing, Web Analytics, and Conversion Funnel Optimization. He worked on a variety of campaigns for global clients like LinkedIn, ESET & Red Bull. Since 2014 he works exclusively with nonprofits through his agency AboveX Digital. He is also a Google Certified Partners Trainer for Nonprofits. In this role, he educates nonprofit leaders on how to get & run Google Ad Grants campaigns efficiently.