Contact East Registration Now Open

Contact East 2026 is happening April 8–11 in Saint John, New Brunswick!

Contact East brings together performing arts presenters, agents, managers, and industry leaders for four days of genre-spanning artist discovery and network development. Register here

As Atlantic Canada’s premiere performing arts booking conference, Contact East is where new touring relationships are formed, future seasons take shape, and industry connections deepen.

This year promises to be one of our most exciting editions yet! Contact East 2026 will feature:

  • Four packed days of showcases, pitches, networking, and professional development
  • Approximately 30 live performances and pitches across a diverse range of disciplines
  • Access to presenters, agents, and industry leaders from across Atlantic Canada, the country, and beyond
  • A dynamic mix of music, cabaret, drag, dance, Deaf, Disability and Mad arts, circus arts, theatre, youth-oriented programming, and cultural performances. 
Accommodations info:

Join us at our beautiful conference hotel, the Delta Saint John! APA has secured a special room rate for our Contact East guests of $179/night (plus taxes and fees). There are only a few rooms left, so get them before they’re gone! Click here to book your room.

If there is no space left at the Delta, you can grab a room at the nearby Holiday Inn for $189/night (includes parking and breakfast) using this link

Sponsor Contact East!

Want to become a Contact East sponsor? Click here to view our sponsorship package!

Contact East is the premier performing arts showcasing conference on the east coast. Regional, national, and international artists and presenters from all the performing arts disciplines – music, theatre, dance, circus, comedy, you name it! – gather to make connections and develop their professional networks.

Our delegates run and program venues of all sizes in metropolitan and rural communities. These organizations are complex and require support from many industries, including insurance, ticketing software, hospitality, technical equipment, marketing, and more. By participating as a sponsor, your organization will benefit from extended exposure through media campaigns and promotional efforts directed toward the supporters of Contact East. But more importantly, it will show the extended arts ecosystem that you are choosing to invest in the return, rebirth and renewal of the arts in Atlantic Canada and beyond.

Calling all performers: artist submissions for Contact East 2026 are NOW OPEN! 🎉

Contact East is the Atlantic Presenters Association’s biggest biennial event and Atlantic Canada’s longest-running multi-disciplinary performing arts booking conference. The event brings together performing arts presenters, managers, and agents to see top-quality performances from a diverse range of artistic genres, including but not limited to: music, cabaret, dance, Deaf, Disability and Mad arts, circus arts, theatre, comedy, youth-oriented programming, and cultural performances. This is your opportunity to get in front of the people who decide what audiences across Atlantic Canada will see on stage!

Contact East 2026 will take place in Saint John, New Brunswick from Wednesday, April 8 to Saturday, April 11, offering artist showcases and pitch sessions, professional development sessions, and numerous opportunities for presenters, artists, agents and managers to network and discuss booking opportunities.

The application deadline is Sunday, October 26, 2025 at 11:55pm Atlantic Time.

APA acknowledges that not all past selection processes were fair or equitable to all and acknowledges the value that lived- and community-based experiences and practices have in creating fair artist selection processes. APA is committed to implementing and upholding equitable practices in choosing artists to perform at Contact East 2026 and beyond. We will provide any needed support to ensure fair, adequate, and accessible representation. We will be selecting artists that represent the wide diversity of artists that we are committed to bringing to Contact East. The artists chosen by the selection committee shall have equitable representation across communities, including Indigenous, Black, racialized, 2SLGBTQIA+, disability, and MAD arts communities.

If the submission fee of $50 is a financial barrier, please write to us at crystal@atlanticpresenters.ca. All communications are confidential. 

Schedule

Subject to Change

Tuesday, April 7

Cocktails: 6:00 pm Music: 7:00 pm

The Haven Music Hall (201 Union St)

Music New Brunswick Artist Showcase

Join us for an evening of outstanding East Coast music at this Music New Brunswick–presented showcase. Featuring performances by Zack Ingles, Catherine Kennedy, and Kylie Fox, this relaxed night out is the perfect way to ease into the week, connect with colleagues, and experience the depth of talent coming out of New Brunswick.

No pass required—just let them know you’re attending Contact East.

Wednesday, April 8

10:00 am - 7:00 pm

Delta Saint John – Cloak Room

Registration Open

11:00 am - 12:00 pm

TBA

Keynote Address with CBC’s Elamin Abdelmahmoud

We officially launch Contact East with a keynote from author, cultural commentator, and CBC radio host Elamin Abdelmahmoud. Known for his sharp insight, warmth, and ability to connect big ideas with everyday experience, Elamin brings curiosity, humour, and humanity to every room he’s in. After the keynote, APA Board President Raeesa Lalani will join Elamin for a fireside chat-style, conversational question-and-answer session. Kick off the conference with a shared moment of reflection, inspiration, and conversation.

1:00 pm - 2:00 pm

Delta Saint John – McAvity Room

First Timer's Orientation/Reception (Presenters Only)

Are you a Presenter? Is this your first time at Contact East? This welcoming orientation is designed to help first-time delegates hit the ground running. Learn practical tips for navigating the conference, making meaningful connections, and getting the most out of showcases, meetings, and networking opportunities.

2:30 pm - 4:30 pm

Imperial Theatre

Showcase #1

5:00 pm - 7:00 pm

Market City Square

Welcome Reception

Join us for the official Contact East opening reception at the historic Saint John City Market. Enjoy a festive cocktail hour with alcoholic and non-alcoholic options, delicious bites from local vendors, and a high-energy performance by hip-hop artist Wolf Castle. The evening also includes the presentation of the APA Achievement Award.

8:00 pm - 10:00 pm

Imperial Theatre

Showcase #2

10:15 pm - 12:00 am

Imperial Theatre

End of Day Wind Down

Relax and unwind after a long day of conferencing at the Imperial Theatre. We know that Contact East can be a little hectic, so take this time to enjoy a beverage and a salty snack, chat with friends (or make new ones!), and look forward to another exciting day of programming ahead.

Thursday, April 9

8:00 am - 7:00 pm

Delta Saint John – Cloak Room

Registration Open

9:00 am - 12:00 pm

Location TBA

Connecting Through Culture: A Slow Networking Experience & Indigenous History Walk

Day two begins with two parallel opportunities for connection and reflection.

Slow Networking invites delegates to connect in a more relational, less transactional way. Choose a table activity—such as a recipe exchange, pet talk, friendship bracelet making, board games, puzzles, or colouring—and enjoy easy conversation while building genuine connections.

At the same time, the Indigenous History Walk offers a guided experience exploring the overlooked Indigenous history of the Saint John area. Learn about Wolastoqey and Mi’kmaq presence along the Beautiful River—Wolastoq, walk historic portage routes and archaeological sites, and hear teachings passed down through generations about stewardship, resilience, and respect for the land.

Groups will rotate between the two experiences.

12:00 pm - 1:00 pm

Delta Saint John – Ballroom

Lunch & Learn

CAPACOA has launched the Climate Change Adaptation Program (CCAP), a new national initiative focused on strengthening the ability of performing arts organizations to adapt to the realities of a changing climate. The program looks beyond mitigation to address resilience, preparedness, and long-term sustainability across the performing arts sector.

Developed in partnership with the Centre for Sustainable Practice in the Arts, the CCAP is currently in its initial research phase. This Lunch & Learn offers an overview of the project, its scope, and its early direction, highlighting how climate change is impacting the performing arts across Canada’s diverse bioregions and why this work matters for the future of the sector.

1:15 pm - 2:15 pm

Delta Saint John – Trinity Room & McAvity Room

Affinity Group Meetings

Affinity Groups create a dedicated space for people working in similar roles or genres to connect, share knowledge, and problem-solve together. Separate gatherings are available for presenters, agents, managers, and artists—supporting honest conversation and peer learning across the sector.

2:45 pm - 5:00 pm

Imperial Theatre

Showcase #3

5:30 pm - 7:30 pm

Various restaurants across downtown Saint John

Hot Topic Dine Arounds

Hot Topic Dine-Arounds are informal dinners at local restaurants that offer a hosted opportunity for topical networking, stimulating conversation, and peer learning. Each table focuses on a specific topic, guided by a host who helps spark discussion and keep things flowing. Diners cover their own meals.

1. Earlier Showtimes — Trend or Foe?

with Darcy Campbell, Confederation Centre of the Arts, PEI 

Earlier curtain times are popping up everywhere—but are they actually helping? Darcy Campbell shares what they’ve learned from real data, audience feedback, and hands-on experience at Confederation Centre. This conversation will dig into who earlier shows work for, who they don’t, and why. Expect an honest look at the trade-offs, plus ideas for testing new times without risking attendance.

2. When Organizational Values Clash with Rental Profit Potential

with Bethany Stout, Imperial Theatre, Saint John, NB 

We’ve all faced it: a rental opportunity that looks great financially—but doesn’t quite sit right. Bethany Stout opens up a candid conversation about navigating those tough calls. Through real examples, this conversation explores how to weigh revenue against mission and values. You’ll leave with clearer ways to make decisions you can stand behind.

3. So You Want to Present Classical Music

with Sarah Hagen

Building a classical audience? Sarah Hagen shares tips on building a classical audience through her experience with developing numerous successful concert series over the years. Ideas for discussion will include: curating a series, building community, concert timing and lengths. 

4. Audience Development Through a Thriving Membership Program

with Kim Rayburn of the Capitol in Moncton, NB 

In 2015, the Capitol replaced traditional subscriptions with a membership model that puts audience experience first—and it changed everything. What began as a goal of 100 households has grown into 2,200 members across five tiers, generating $120,000 annually. Join this dine-around to learn how strong benefits, great service, and team-wide alignment continue to drive growth year after year.

5. Climate Change and the Performing Arts 

with Erin Kennedy of CAPACOA 

How is climate change showing up in your work? This dine-around invites presenters to compare notes on how climate impacts are affecting the performing arts across Canada’s diverse bioregions. From extreme weather and infrastructure challenges to shifting touring realities and community needs, the conversation will explore what’s changing where you live and how those changes are shaping the sector.

6. Agents & Managers Table

Host TBA 

An informal dinner for agents and managers to connect, compare notes, and discuss shared challenges in a peer-driven setting.

8:00 pm - 10:00 pm

Imperial Theatre

Showcase #4

10:00 pm - 12:00 am

Imperial Theatre

End of Day Wind-Down

Relax and unwind after a long day of conferencing at the Imperial Theatre. We know that Contact East can be a little hectic, so take this time to enjoy a beverage and a salty snack, chat with friends (or make new ones!), and look forward to another exciting day of programming ahead. 

Friday, April 10

8:00 am - 3:00 pm

Delta Saint John – Cloak Room

Registration Open

9:30 am - 10:30 am

BMO Studio – Saint John Theatre Company

Pitches

10:45 am - 11:45 am

BMO Studio – Saint John Theatre Company

HR Question Salad

HR Question Salad for Presenters is a peer-led, supportive space to talk through human-resources challenges in the presenting sector. This is not a legal advice session—rather, a thoughtful forum for sharing experiences, asking questions, and learning from colleagues who’ve been there.

12:00 pm - 1:00 pm

Delta Saint John – Ballroom

Lunch

1:30 pm - 3:30 pm

Imperial Theatre

Showcase #5

4:00 pm - 6:00 pm

Delta Saint John – Ballroom

Contact Room & One-to-One Meetings

Time to get down to business. Back after many years, the Contact Room returns as a cornerstone of Contact East, offering a focused networking opportunity designed specifically for meaningful industry conversations. Connect directly with artists, agents, managers, and presenters to discuss bookings, availability, touring plans, markets, and upcoming seasons.

With dedicated time and space to talk shop, these meetings are ideal for building new relationships and strengthening existing ones—making them one of the most valuable and productive parts of Contact East. 

6:10 pm - 7:00 pm

Delta Saint John – McAvity Room

Members Only Block Booking Meeting

Held immediately following the Contact Room, this members-only session offers a focused space for presenters to explore block-booking opportunities and shared touring strategies.

6:10 pm - 7:00 pm

Delta Saint John – Robertson Room

International Buyers Meeting

7:30 pm - 11:00 pm

Woodchucks

Final Party

Shindig, soiree, get-together, bash—whatever you want to call it, there’s nothing quite like a party! Join us on Friday night for a closing celebration at Woodchucks featuring axe throwing, karaoke, a live DJ, dancing, plenty of food, and a cash bar. Cap off the conference as we bid farewell to another great year of showcases, learning, and gathering with industry friends new and old. 

Saturday, April 11

9:30 am - 10:30 am

Delta Saint John – Trinity Room

Farewell Breakfast

One last chance to connect before heading home. Share a final meal, exchange goodbyes, and reflect on a full and energizing week at Contact East.

Artist Lineup

Showcasing

Pitching

Contact East 2024 is happening September 26-29 in Charlottetown, Epekwitk/PEI.

Registration closes on Sunday, September 22 at 9:00 PM AT. 

Meals

Due to the rising costs of producing Contact East, not all meals will be included in this year’s Conference Pass. If you are registering as an APA Member or Associate Member, do not purchase the AGM Lunch option! It is included in your registration.

Included in all conference passes: Opening and Closing reception meals
Included in APA Member passes: AGM Lunch + Opening and Closing reception

Each meal is $34.50 after taxes.

Accommodations

Accommodations Update:
 
Unfortunately, all rooms at The Rodd Hotel for Wednesday, September 25th have been booked. Fortunately, APA is receiving a preferred rate at the Hotel on Pownal, just a 30 second walk from the Rodd. Please call them at 902-892-1217 and specify you are with the Atlantic Presenters Association to book your room for Wednesday, September 25th. All guests must provide credit card information upon booking, and the name on the credit card must match the name on the reservation. 
 
There are a limited number of rooms on this block, so book fast! The cutoff date is August 20, 2024.
 
Room Rates:
Standard 1 Queen x 1 room only – $259.00
Superior 1 Queen x 9 rooms – $274.00
Superior 2 double beds x 5 rooms – $294.00
 
Deluxe Continental Breakfast is included in rate as well as an evening reception from 5-6pm where you will receive a complimentary glass of beer or wine. 
 
Rooms ares still available at the Rodd for Thursday, Friday, and Saturday night (September 27-30).
 
The Rodd Charlottetown
75 Kent St., Charlottetown, PEI, C1A 7K4
 
Room rates:
Standard room: $214 
Executive room: $214 
Suite: $314 
Room rates are subject to HST and a 3% tourism levy, also subject to HST.
Complimentary parking.
 
To book your room please follow this link, or you can call the Reservations department directly at 1-800-565-RODD (7633). Please note that you are attending Contact East with APA. You will be required to provide a credit card number upon booking. Reservations for sleeping rooms should be made by September 1st,  2024.
 
Cancellation insurance:
 
APA encourages delegates to include cancellation insurance in their travel bookings, as it will be hurricane season in Atlantic Canada during the conference. Better safe than sorry!

Thank you to our sponsors

About Contact East

Contact East is the Atlantic Presenters Association’s hallmark event and Atlantic Canada’s performing arts booking conference. The annual event provides an essential and inspiring experience for delegates bringing together regional, national, and international performing arts presenters, managers, and agents, to see performances which showcase a diverse range of artistic genres, including but not limited to music, cabaret, dance, disability arts, circus arts, comedy, youth-oriented programming, and cultural performances.

Contact East is a four-day showcase and professional development conference complete with approximately 30 artist performances, showcase and pitch sessions, as well as an unprecedented opportunity for presenters to network and learn from some of the best in the business from the Atlantic Provinces, across Canada, and internationally.

APA is further committing to its mandate to present a diverse range of artists from a variety of backgrounds. APA acknowledges that past artist selection processes were not fair or equitable and understands the value that lived experiences and community-based practices have when it comes to making decisions. APA is committed to implementing and upholding equitable practices in choosing artists to perform at Contact East 2024 and beyond.

The artists chosen by the selection committee shall have equitable representation across populations, including Indigenous, Black, racialized, 2SLGBTQIA+, Deaf, Disability, and Mad arts communities. Atlantic Presenters Association is dedicated to providing a space that is accessible, inclusive, and free from oppression, harassment, and discrimination.

To further ensure a fair selection process, APA will be putting out a call for applications for interested individuals to be on this year’s selection committee. In the past, Contact East’s selection committee has been hand-picked from APA’s membership rather than opened up to the larger presenting community. The goal of this change is to make sure the committee represents a cross-section of different artistic genres and cultural backgrounds, resulting in an overall diverse representation of committee members to ensure the selection process is as fair and equitable as possible.

Past Artists

Awards and Nominations

Initiated in 1998, Contact East sponsored a series of awards to recognize excellence and achievement in the field of live performance touring and presentation. The Contact East Awards of Excellence celebrate the growth of the industry and recognize the accomplishments of presenters and performers who comprise the touring sector in Atlantic Canada.

Beginning in 2015, Contact East streamlined its awards into one honour, the Atlantic Presenters Association Achievement Award.

Awards Categories

History

Beginning in 1975, the event was produced by the Touring Office of the Canada Council for the Arts. In 1982, the event was managed by a steering committee of representatives from the four Atlantic Provinces. With the incorporation of the Atlantic Presenters Association in 2001, the organization took over management of the event and has been producing quality conferences ever since.

According to the Atlantic Presenters Association’s records, Contact East has been held in the following years and locations:

2024 – Prince Edward Island – Charlottetown (Confederation Centre of the Arts)
2023 – Newfoundland & Labrador – Woody Point (Woody Point Heritage Theatre)
2022 – Nova Scotia – Halifax (Neptune Theatre)
2021 – New Brunswick – Moncton (Capitol Theatre)
2020 – Contact(less) East
2019 – Prince Edward Island – Charlottetown (Florence Simmonds Hall at Holland College)
2018 – Newfoundland & Labrador – St. John’s (Arts and Culture Centre)
2017 – Nova Scotia – Membertou, Cape Breton (Membertou Trade & Convention Centre)
2016 – New Brunswick – Saint John (Imperial Theatre)
2015 – Prince Edward Island – Charlottetown (Confederation Centre of the Arts)
2014 – Nova Scotia – Pictou (deCoste Centre)
2013 – Newfoundland & Labrador – St. John’s (Arts and Culture Centre)
2012 – New Brunswick – Fredericton (Fredericton Playhouse)
2011 – Prince Edward Island – Summerside (Harbourfront Theatre)
2010 – Nova Scotia – Antigonish (The Keating Millennium Centre)
2009 – New Brunswick – Moncton (The Capitol Theatre)
2007 – Nova Scotia – Liverpool (The Astor Theatre)
2005 – Prince Edward Island – Summerside (Harbourfront Jubilee Theatre)
2003 – Newfoundland & Labrador – St. John’s (Arts and Culture Centre)
2001 – New Brunswick – Saint John (Hotel Courtenay Bay/Imperial Theatre)
1998 – Nova Scotia – Wolfville (Old Orchard Inn/ Atlantic Theatre Festival)
1996 – New Brunswick – Saint John (Delta Hotel/Imperial Theatre)
1994 – Prince Edward Island – Charlottetown (Confederation Centre)
1992 – Prince Edward Island – Charlottetown (Confederation Centre)
1990 – Nova Scotia – Dartmouth (Holiday Inn)
1988 – New Brunswick – Saint John (Delta Saint John/Saint John High School)
1985 – Nova Scotia – Halifax (World Trade Centre)
1983 – Massachusetts – Boston
1982 – New Brunswick – Sackville (Mt Allison University)
1979 – Nova Scotia – Halifax (Lord Nelson Hotel)
1978 – New Brunswick – Moncton (Hotel Beauséjour)
1977 – Nova Scotia – Halifax (Lord Nelson Hotel)
1976 – Nova Scotia – Halifax (Chateau Halifax)
1975 – New Brunswick – Fredericton (Lord Beaverbrook Hotel)