Brian Paterson is a Partner and digital marketing expert at Murray Paterson Marketing Group, an award-winning agency dedicated to marketing the arts + creative industries. A classically trained actor, Brian discovered a broader stage for his talents by marrying his intimate knowledge of the arts with his skill and passion for marketing.
Brian’s strong technical understanding of online and social media tools enables him to develop cost-effective and high-impact marketing solutions for his clients. As an artist, he understands how audiences make their decisions about consuming cultural content. As a professional marketer, he knows how to integrate this knowledge into informative and compelling campaigns that resonate within Vancouver’s dynamic arts scene.
He is a strong advocate of the value of new media as a platform for marketing the arts, ensuring that his clients benefit from the low cost and high audience reach that digital components contribute to broad-based promotional campaigns. Clients who have welcomed Brian’s insight include Bard on the Beach, Kidd Pivot, PuSh Festival, STOMP, Harbourfront Centre, the David Suzuki Foundation, and Vancouver International Film Festival.
Practicing what he preaches, Brian sits on the Boards of Directors at Electric Company Theatre as Vice President and as United Girls of the World Society as Secretary. He is a born and bred British Columbian whose greatest professional joy is connecting audiences to the bounty of arts experiences on offer here.